By Lonnie Burstein Hewitt
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Poster for People of the West Series (Courtesy Pechanga Studios)
This is the 25th anniversary of the San Diego International Film Festival and Tonya Mantooth, a producer of many award-winning films, has been its CEO/ Artistic Director since 2012. This year, there were 3,500 submissions from 85 different countries, and she said what joy it gives her to be able to see all these films, have a chance to actually look at how other people think and live, and get to embrace the film-makers too.
“Showing the kinds of films we do is about bridging the divides between us, coming to realize our shared humanity," she said, when I had the opportunity to chat with her recently. “There’s such power in allowing ourselves to fully experience a film, feel what it’s like to walk in someone else’s shoes. You walk out of the theater differently, with a strong sense of empathy.”
One of the 90 films screening this year is People of the West, Part 1 of a 10-part docu-drama that presents California history from the point of view of the indigenous people who were here for centuries before the Spanish came and whose cultures and communities are still very much alive today.
Brad Munoa, Creator
and Executive Producer of People of the West, grew up on the Pechanga Indian Reservation in
Temecula, studied film production at USC, and has created several documentaries
about his people since then. He
considers film the most effective medium for communicating ideas and
preserving culture and says People of the West is the series he wishes
his children could have seen when they were young.
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First Contact, 1542: People of the West Part 1.
(Courtesy Pechanga Studios)
The film premiering here is only an hour long but I was able to see it beforehand and it certainly offers a lot to think about in that space of time.
Afterwards, I spoke with Brad Munoa, who told me the idea for the series came to him in 2020, and started with about 20 people, all devoted to getting the untold history of California more widely known. Since then, over 700 people have been involved, and he himself has learned more about the vast diversity of the tribal nations in California and the strengths and interactions of their ancient cultures.
He mentioned an old African proverb: “Until the lion learns to write, all the stories will glorify the hunter.” But he is hopeful that the visual stories of People of the West will invite viewers to reject the old versions of local history, begin to realize the interconnectedness of our original indigenous people, and envision the possibility of creating a brighter and friendlier future by reaching out to each other.
If you’re interested in screening the films of People of the West for your local community or organization, contact info@peopleofthewest.org
But it’s Festival time October 13-18, so you can see the San Diego premiere of Part 1 on either of two dates remarkably close to October 12, when what used to be known as Columbus Day is now recognized in California and many other states as Indigenous Peoples Day.
The screenings take
place in La Jolla, on Friday, October 16, at 6 p.m. and Sunday, October 18, at
11:30 a.m., and you can order your tickets right here.
Whatever you choose, enjoy the Film Festival! It’s a fine time for coming together!
San Diego International Film Festival
Oct 13 - 18, 2026
Tickets
Night of the Stars, Tues, Oct 13, The
Conrad Prebys Performing Arts Center
Red Carpet & Pre-Reception: 5:30 PM, Awards Show: 7 PM
Opening Night: Wed, Oct 14, THE LOT, La Jolla, CA
Pre-Party: 5:30 PM, Film Premier The
Debut: 7 PM
25 Years After Dark Sat, Oct 17, 8 PM, The Belly Up Tavern, Solana Beach
People of the West
Fri, Oct 16, at 6 PM and Sun Oct18, at 11:30 AM The Lot, La Jolla
Lonnie Burstein Hewitt is an award-winning author/lyricist/playwright who has been writing about arts and lifestyles in San Diego for over a dozen years. You can reach her at hew2@sbcglobal.net




















































