San Diego Steps It Up: Watch for these future arts projects
San Diego Arts Entertainment District (SDAED) is a neighborhood
revitalization project for the North Broadway corridor (Front St. to 10th Avenue and Ash S. to E St.) of Downtown San Diego promoting our vibrant arts
industry. The district will create activities through art festivals, concerts,
holiday events, cultural events, outdoor films, and most importantly though an
innovative signage program. . SDAED will support the countywide artistic community through public displays of all types
of art and through marketing support that will help drive awareness to showings
within the arts community. Private funds
from a revenue share of district commercial signage will be reinvested into the
district for the betterment of the local community. This was a process that
worked very well in the Denver Theater District and
is especially suited to downtown San
Diego with its very stringent rules on commercial
signage.
But this is not a done deal until its proposal with the City Council Land Use Committee
in November and with City Council in January 2013 is approved. We can expect
the start of this scheme if all goes well by April of 2013.
The
district will be managed by Finwater Municipal
Marketing through David Ehrich. The company is a partnership between Finwater Advisors
LLC and Marston+Marston, Inc. Several
national media companies will provide various forms of signage including LED
screens, banners, and flags that will generate district revenue. A local board
of directors, comprised of representatives from the City as well as arts groups
and private business owners, will govern the district. This Board will review
and make recommendations to the City Planning authorities related to all
district signage to ensure that the signage meets appropriate public interests
and standards. We believe that they will encourage innovative and creative
photos and videos and that will help make the signs not an eyesore, but a
wonderful added element of art that is constantly changing and spreading the
word about arts in our region. Public displays of art will be a hallmark of the SDAED. These displays
will provide valuable exposure to arts groups within and outside of the
district boundaries.
National
Science Foundation awards a $2.6m grant to the Balboa Park Cultural Partnership to lead a
national innovation
incubator project integrating arts-based-learning and STEM (What we in
SD call STEAM). We heard more about the innovation Incubator
grant program at the Reuben H. Fleet Science
Center Community Forum when San Diego Innovation Alliance members were invited
to join a special informational meeting with Harvey Seifter, Art of
Science Learning founder and the project’s director and principal investigator.
This project will take place over three years. The first phase is a
planning year when a curriculum will be designed to help the teams and those teams will be formed through a network of
advisors and mentors, faculty and corporate sponsors. Each city will choose a
civic challenge and the teams will self form and generate their own themes. The
second year will put the 300 team members divided amongst three cities to work.
Each city will have 5 teams working on school programming and five teams
working on projects with products or services.
At least 20% of those teams will be students. The results will be
documented and an exhibition is planned to show case all of the teams in all
three cities starting at the Reuben
H. Fleet
Science Center.
There will also be an independent research project with a control group
and one which has undergone about 12 hours of the curriculum instruction. They
will then be asked to generate solutions for the same projects that the teams
have worked on. This will generate statistics, hopefully, confirming that
students that study the arts outperform those who don’t and scientist who
participate in the arts are higher achiever than those who don’t. That study
will involve both high school students and early career STEM professionals.
They also want to foster engagement through a series of public programs. Of
course they will have an evaluation assessment. The main push with this project
is to enhance cross discipline practices, strengthen creativity in the sciences
and generate innovation. This will hopefully fill the gap in communication
skills and facilitate greater teamwork skills. Both of these along with enhanced
creativity have been identified as needs to jump start our innovative economic
progress.
We also hear rumors of a performing arts annual Fringe Event which will
have visual arts component. AND don’t forget the San Diego View Art Now (SDVAN) app coming
to you later this year. Produced and sponsored by San Diego Visual Arts
Network, this app will pin point events near you on a Google map and be
searchable by date or region of SD including Baja Norte.
