OMA - Artist Alliance
Quarterly Exchange Patricia
Frischer - Good, You
Have Talent And Imagination...? is a lecture with critique following on Monday, Nov 5 at 6:30 pm (704 Pier View Way , Oceanside
92054 Larry Vogel 760.435.3720
When lecturing to artist
about their marketing plans, I find the most important thing to do first is to
manage expectation. Not all artists need to become super stars. Some just want
a few sales to build their confidence. Others are passionate about a message
that they want to communicate and need an audience. Others are in love with the
process of making art and need the challenge of an exhibition to bring out
their best. Knowing exactly why you want to show your work is essential so you can
rate the experience of marketing and determine what success means individually.
In this presentation, artists were encouraged
to think of these goals and not assume that the failure was determined by lack
of sales.
There was a full explanation
about how to list and use the calendar of the San Diego Visual Arts Network and
artists were urged to either have their own websites or join an association
that would let them show their work online. It was also demonstrated how to
find opportunities like calls to artists on the site.