by Patricia Frischer
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Rapt attention from art administrators from Fallbrook, Escondido, Vista, Oceanside, Carlsbad, Encinitas, and Solana Beach. |
Flash Forward: North County Arts Network’s
roundup of future cultural events at Oceanside Museum of Art connected Industry
leaders in Visual Arts, Theater, Music, Dance and Spoken Word worlds. Insights
were gained from the 30,000 foot level to the weed roots as overview
presentations were made with an emphasis on sector directions in 2018 and
beyond.
It was interesting to
note the similarities from all five genres. The obvious one was the recognition
that COLLABORATIONS would continue
to expand and evolve. It was fascinating to see just how many collaborations
(or the less arduous term, intersections) are currently occurring. This is a
major platform of the NCAN mission and one that we hope the newly re-designed website
(launched later this year) will aid. People want to better know what the
opportunities and needs are for forward planning and that starts with
communications at a central hub.
Another continuing
trend is for ADVOCACY ISSUES, not
just to support the arts, but issues as subject matter. Concerns for veterans,
the environment, health care, politics, LBGT, and a full variety of issues of important
to the community at large are and will continue to be expressed. There is a
call to use our empathy and our huge array of skills to highlight these issues.
We will continue to support diversity
and independent voices. Individuals with talent have to be respected and
supported.
TECHNOLOGICAL ADVANCES are ever present and the development and
learning curve for using these new tools is a challenge. Augmented reality,
virtual reality, social media connect us and distance us at the same time. We
will need to create ways to BRING PEOPLE
TOGETHER as they become increasingly isolated. Arts and culture venues will
become even more vital as gathering places.
The age divide we see
especially in theater audiences needs to be bridged as we make sure that an
increasingly young demographic becomes more involved in the arts. Not only is
this important for attendance levels, but YOUNG
LEADERSHIP is vital and everything that can be done should be done in this
area.
Audiences who are no
longer always wanting to simply watch and listen, are seeking PARTICIPATION EXPERIENCES. Everything from voting for favorites, to
reality TV type experiences, to the ultimate transition from audience to
creative maker will continue to be explored.
OUTREACH will continue as the spread of the art education continues
to be in demand in all areas of the county and not just the major cities. And
reduced and free admittance should be funded for those not able to afford the
charges for workshops and performances.
World cultures are in a
state of constant flux. The arts can be a harbinger of things to come and we
can have a positive and impactful effect especially if we make considered
choices and our actions are united and intentional.
This summary has been
drawn from the presentations made by the following art professionals.
Visual Arts: Kerri Fox, Vice President, Marketing, New Children’s Museum, President of the SD County Museum Council with 43 museums with 47 locations throughout San Diego County. Museums in
north county include: Lux Institute, Oceanside Museum of Art, Museum of Making
Music, California Center of the Art, Escondido, California Surf Museum, San
Diego Children’s Discovery Museum and the newest addition, Craftsman Museum in
Carlsbad. Her list of trends include:
Community: access, diversity, empathy, shared experience,
inclusion, civic engagement, understanding.
- Going out into the community with Tech Trucks.
- Two scientists go into a bar used 50
scientists at 25 locations to answer any science questions asked.
- Outreach educational program occur all across
the county including Mass Creativity Day at the New Children’s Museum
- Empathy“…museums hope that they can play a role in global
citizenship, educating the public and encouraging visitors to leave with a
different mind-set – about respect for
human rights, social justice, diversity, equality, and sustainability.”
David Fleming, Director, National Museums Liverpool. Walk a Mile in My Shoes: Empathy museum which is traveling to Europe, Australia, Moscow, and
even Siberia. There is a 48% rise in empathy, but a decline in social trust, a rise
in discrimination, bullying and hate crimes. The arts could take a bigger role
Collaboration: Collective Impact, Advocacy, Civic Engagement,
Access, Shared Experience, Beyond 4 walls. Lots of Collaboration is going on but we just
don’t realize it. We need to encourage it but also take pride in how much is
already going on.
- Multi-organization exhibitions i.e. Irving J.
Gill: New Architecture for a Great Country, Prisideo to Pacific Powerhouse: How
the Military Shaped San Diego, WOW one of the largest collaboration, moved this year from la Jolla to downtown at Horton
Plaza Park, Westfield Corporation; The New Children’s Museum; The San Diego
Public Library; Bread & Salt and Border X Brewing; as well as UCSD ArtPower
and the first Council curated exhibition, Muse: SD Museum Murals including 9 museums
with 9 artists at La Bodega Gallery.
- Removing cost as a barrier to attendance with discounted
and free tickets for under privileged.
- More cross border collaboration, given our
proximity and the current political climate.
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Advocacy for funding: Rise Up for the Arts,
Preserve Penny for the Arts
Connecting: Interactive,
innovation, technology, augmented reality, virtual reality, engagement, agile
design, know your audience, connect with your audience. Make experience active, as audiences want to
interact and be part of it.
- That means rethinking the way visitors
experience museums to better match the way they lead their daily lives, where
tasks as varied as ordering food or finding a date can be accomplished with
just a click or a swipe.
- Download an app or check out an ipad already
loaded with the program of information at the venue
- Social media: After years of “no photos” in
museums, art institutions are easing up on these restrictions. A recent poll showed that over 95% of arts
institutions are on social media. With museums sharing so much imagery
themselves, it can be difficult for visitors to understand that they can’t
necessarily do the same. Most major museums have eased up on this policy…
- The biggest hurdle to wide-open photo policies
is the issue of copyright – but museums are
beginning to accept that there is a benefit in allowing people to snap photos
with their phones. They are sharing on social media, they are more likely to
want to participate in the art. Some
museums have actively encouraged “selfies”. LACA has an Instagram Artist in
Residence. Saachti had a show Selfie to Self expression which included a history of selfies
- Interactive screen like the new one at SD New
Children’s Museum interactive digital aquarium where a child can paint a fish
on a screen and then see it merged into an underwater scene. If touch the fish
moves.
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AT THIS EVENING’S PERFORMANCE until Aug 6 Cast photo |
Professional, Semi-Professional, Community, and Educational Theatre
Definition(s) solely based on financial and contractual terms…not artistic merit.
Professional Theatre - Employs a high
percentage of union talent, pays health and pension, must apply for
professional show rights. North Coast Rep is the only official one in North
County (not including La Jolla)
Community
Theatre – No pay, pay to play,
or stipend to artists; mostly local artists. Applies for amateur rights. About
half
Semi-Professional
Theatre – Employs a small
percentage of union talent (guest artists), some pay health and pension.
Applies for either professional or amateur rights. About 1/4
Educational
Theatre – Student-based artists,
no pay or stipend. Must apply for amateur or educational rights. About ¼
Trends:
- Bouncing back from recession
- Big Named Musicals (Oklahoma!, Guys & Dolls,
etc) = money makers.~Not every theatre can afford to produce them (royalties,
technical, and personnel)
- Audiences are generally older. Younger audiences
have trouble affording tickets
- Good social media and web presence
- Word-of-mouth is best publicity
- Less capital donations available
- Reliant on small donations
- Not enough outreach to lower income communities
Predictions and Future Trends
- More
Diversity in casting and employment. Thank you, Hamilton!
- More
politically driven productions. Human rights, politics, social issues
- More
online presence
- Smaller
casts, smaller sets
- Cultivating
younger audiences – More
Outreach
- More
smaller donations
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Passport to Africa |
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Dia de los Muertos |
Current trends
Culture
is changing far more frequently than ever before
Music
is closely related to changes in society’s consensus worldview
There
is no dominant cultural stabilizer
One
can transmit music worldwide at a touch of a button
Society
is prone to continual arbitrary change
In
other words, culture and music flow together
Future trends:
Musicians
will become cultural workers challenging cultural narratives
There
will be more musicians with purpose, and for causes
Live
music will become a platform- with audience participation
Multidisciplinary
art performances- Music with dance, visual arts, spoken word, etc.
There
will be cross-over and experimentations with genres, instruments, etc.
Challenges:
Keeping up with current trends
The
music we think is cool now will probably be outdated. Be ready to let go.
The
music is a representation, a manifestation of what's constantly changing around
us.
We
need to be intentional about the cultures we want to create and cultivate with
the art of music.
We
would have the influence to empower the hearts and minds of the next generation
Not remembering the
artist are key
Support
them through the process, trusting them to push the boundaries
If
you believe in artists, if you are curious and brave, if you trust your own
instincts, if you hold your nerve, then you might make history
That
is the job of producers and curators like us
New Technology and lack of younger
leadership
Make
the arts accessible and relevant
We
must create a new generation of leaders with vision and creativity
Foster
a culture of connectedness, collaboration, and change
Need
to create paths to success: Student/Intern- staff- future leader
Traditional,
hierarchical structures, and practices do not work anymore
Include
cultural representations in staff, as officers and on the boards
Changing
demographics matters
Involve
and engage municipalities
Connect
with the community; become engaged
Opportunities:
Music
has the power to culturally, morally, and emotionally influence our society.
Thus, the more intentional we become with the sounds, messages, and moods we
create and release through music, the more powerful we will become in making
deep positive impacts.
We
have the ability to change the world around us because of the influence we
carry, and that truly makes music something worth dedicating a life to. So
let’s do it.
Dance: Emily Miller, Director, Performing
Arts Workshop
Ballet: Ballet Arte, Encinitas Ballet, North County Classical
Ballet, Performing Arts Workshop (PAW), San Elijo Dance Academy (SEDMA)
Modern Dance: GETDOWN/PICKUP
company, H20 Dance
Company, Heather
Glabe, isadoraNOW, Patricia Rincon and Dancers, Sadie Weinberg and
Friends, Yolanda
Shaith
Dance Schools: Carlsbad Performing Arts Academy (CPAA), Evolve, Evoke, Oceanside
Academy of Dance
Current Dance Scene
- Collaboration - Producing work and performance
opportunities with other dance artists and with other artists in other genres
- Helping each other
- Raising awareness
- Building a single community
- Sharing and advocating
Challenges and
Opportunities
- ·
Granting space
- ·
Performing for each other
- ·
Discussion of forming a not-for-profit
organization
- ·
Getting involved in the community
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DANCING!
For Tony by Danny
Salzhandler, 1974
They were the heroes of the war.
Boys dressed in men's clothing.
Didn’t know what they were fighting for.
Sometimes the blessing’s in the not knowing.
So play your magic twager, Froggie.
Like you smiled in the sun.
Those who lived to learn the reasons
your memories a quiet place to run.
So play your magic twanger, Froggie.
Your young life had just begun.
They say God gave us his.
We know your Mama gave her favorite Son.