I am sure everyone has noticed how well attended the events aimed at the younger demographic group are when art is added to the entertainment. TNT at MCASD, Cocktails and Culture at SDMA, A-List at the Athenaeum and Art After Dark at the Oceanside Museum of Art, as well as the numerous vodka companies that hold launches at art gallery, are all opportunities for young adults to mix and mingle.
The really big question is how do we get that same audience to start buying art after they have attended an art show to eat, drink and mate? Suggesting education might be too big of a leap for those addled by alcohol. But the idea is to get them to start looking more closely at the art to develop some sort of choices that might lead to a desire to acquire. Here are two strategies to consider:
- Roll playing: Hand out oodles of fake money and ask the guests to make choices about what art they would buy. A case of vodka goes to anyone who brings out the real thing and makes a purchase.
- Match Making: ask couples to choose art for each other. This would entailed some work in figuring out the what and why. A bottle of vodka goes to the artist whose work is most chosen.
Read another view on this subject from Kevin Freitas