Wednesday, December 28, 2016

State of the Arts/State of a Website 2017

by Patricia Frischer

State of the Arts/State of a Website 2017

In 2017, time will be my most valuable commodity. Taking care of my mother with the help of my husband is a precious job that needs more attention as she travels through the journey of her life. We all must choose how to use our energies, both physical and mental. We wasted so much emotion on the election last year, and I would not like that to happen in 2017. So I see an efficient website as a vital part of my life.

The San Diego Visual Arts Network still favors a front page layout to include as much information as possible about events and projects in the region. We know that many sites focus on just a few current events, but as we represent 2500 resources in San Diego, this just seems too restricted for us.

In 2016, we added an automated scrolling featured event feature on the home page which is now fully illustrated and can also be seen on a new featured event page.  We added a voting app for our New Contemporaries Exhibitions that can be utilized by other organizations as well. You have to be present to vote for an artist which helps eliminate stuffing the voting box, a concern for everyone in this election year. We made it easier for everyone listing on our calendar to add images which no longer have to be online.

Website design has changed constantly and we at SDVAN continue to evolve the website. We are lucky to have the help of Anand Bora of Determinant Studios when we make any changes on the site that involve coding. This has become a valuable relationship because it is so important to respect and trust a good partner for website re-designs. You need good communication and valuable input to help sort out new direction and solve glitches.  Working with this creative company in India brings some time change challenges, but this continues to be a very rewarding and successful relationship for us. Mr. Bora came to San Diego for the first time in 2017 and established some relationships with artists for projects and we applaud these collaborations. . A little know fact is that SDVAN started over 13 years ago with code written in India.

The same evolving nature is true of email and event companies. We are lucky to have found John Campbell whose newly launch Smorgborg is a development of his Campbell Network which has supported us for years . Still in beta testing, we so lucky to be already using this new system that eliminates the need to maintain multiple mailing lists on different platforms. Smorgborg will be launching all sorts of new features in the coming months. When we add back end mailing list improvements, it frees us to work on other projects, and that is vital.

We are also grateful to continue our relationship with IMhosted. When the site goes down as all sites do occasionally, they are quick and efficient in helping us to stay visible. Their generous support keeps our cost down and our spirit high.


We are very involved with the North County Arts Network. We see this new organization as a pilot for other regions which could eventually join together to form a much needed SD County Arts Council. The NCAN website needs to focus on aiding collaborations, which is the most important job of a council. These collaborations are what bring a community together. Watch for a newly launched NCAN site in 2017 which will be an exceptional venue for sharing and promoting our interconnectivity.

Finally I join with all of you to hope for a peaceful and diverse New Year with opportunities for all. 

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